Today is a weird era for human languages
It is weird for natural human languages (such as English, Mandarin Chinese, Spanish, Korean, Japanese, etc.) in general as the rate of societal change far surpassed the rate of linguistic change.
In other words, what society is mainly about has changed too fast for human languages to accommodate for the very change.
Take some English words for example. Words that are related to agriculture are usually very short. Cow, ox, crop, lamb, egg, etc. Of course, those words were much more "natural" in a sense that they existed even before human existed and therefore they were already there when human came about to assign some random sounds to them.
These words are words of the old days. When human society was primarily agricultural. It makes sense that they are incredibly concise, because they were used frequently for a very long time in human history.
However, words of today are usually quite bulky. Words like "entrepreneurship," "communication," "technology," "engineering," "incorporation" are quite long. Yes, they usually convey more complex ideas. But it is also true that these words are quite recently coined, compared to the ancient, agricultural words above. They were coined so recently that, even though they are clearly used more often than "crop" nowadays, they didn't have enough time for people to shorten them.
However, languages are changing quite fast to catch up. For example, the word "advertisement" is much more frequent written as "ad." With things like this happening rapidly, modern languages are in the process of getting used to the societal changes, but I don't believe that language change will ever catch up with societal changes. Societal changes are speeding up at an exponential rate just like that of human population. However, there seems to be a limit to language change. English hasn't changed significantly since 1600s. The idea of formal grammar and ways of writing also serves to decelerate linguistic changes.
So for the moment, and for a while, and maybe forever, we might have to say hard-to-pronounce bulks like "entrepreneurship" over and over.
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